My name is Monika Žálková and I have been working as a lecturer and professional consultant for personal style and professional appearance for more than twenty years. My job is to create dreams and encourage desires. Thanks to the psychology of appearance and adjustments to the exterior, I can look into the human soul and “comb” your inner world with appropriate adjustments, or just get you where you need to look.
I am a fickle extrovert loner who is hard to come by for unbearable workaholism and perfectionism. However, I must admit that after I became a mother, everything improved significantly.
I am a supporter of minimalism, not only in fashion but also in life. I adore models radiating power, structure and style. I stick to black, white and gray colors, straight lines, omit decoration and limit accessories. I love models that are flexible and combinable, leaving room for creativity and inner beauty. I like to wear perfectly fitting cuts that gently emphasize a woman’s silhouette and reveal a woman’s sensuality. I love a look that completely differentiates and defines. I have my clear handwriting – simplicity that catches the eye at first glance. The models I wear must be high quality, minimalist and extravagant in detail. I like to work with people who think, which is reflected in their eyes. They reflect my mind and heart with emotions.
Beauty for me is not a question of age or perfect appearance, it is about attitude, nature.
Make-up is often associated with pretending, hiding the truth. Style means letting personalities stand out. Do not hide and not play unnecessarily, but on the contrary reveal your personality. Traces will always remain on the pencil. That’s what creates a personality. We build the future in the present on the foundations of the past. Nowadays, one wants to know, see, know and control everything. However, it is necessary to leave room for dreams and mysteries.
Fashion is expensive, style is not
Style is your DNA, don’t let anyone to take it away from you. It sounds simple, but it’s not that simple. Some have their style without trying, some will not get to it if they walked around the shops and spent all their money. I never make clients someone else, nor do I recommend buying what is “in”. I always try to find the true essence and build on it. The one with a fixed and defined style becomes unique.
STYLE means a certain harmony between a person’s personality and how he looks on the outside.
Today’s true standards of beauty emphasize individuality, your needs, your goal and, last but not least, your lifestyle that expresses your personality. It is good to realize that with everything you wear, you create a certain message, a certain statement about yourself. People first judge what you look like, thus subconsciously creating a first impression of who you are, what your attitude is at work, in your private and social life.
STYLE is everything you surround yourself with and choose for your life.
It’s not just the dress you wear, but it’s also your hairstyle, shoes and handbags. They are also the restaurants you visit, the movies you watch, the equipment of your house, the color of your phone, your nails and their design, your handwriting, the way you communicate and your FB profile or website. It is a strong non-verbal communication, which we often do not realize at all, as well as what we send to our surroundings.
If you find your true SELF, you will cease to desire something that does not belong to you. It will be absolutely clear to you who you are, where you are going and what is right for you…
Unlike the contents of the wallet or personal values, the clothing is very visible and clearly speaks about the environment you come from. Only two types of people pass ignoring societal demands for appearance and clothing. Super rich people who don’t have to prove anything to anyone and super poor people who have nothing to lose!
The first impression is much more important than we can imagine. It is proven that the way we look makes up 65% of the first impression. On the contrary, what we say is perceived by the other party from only 7%. It is clear from this disproportion how important it is to be adequately dressed.
With love, Monika